The Lonely Miaow Association Incorporated — Animal Welfare Charity in Red Beach

The Lonely Miaow Association Incorporated is a Incorporated Society charity in the Animal Welfare sector, based in Red Beach, Red Beach. CharityData rates this charity B- (71.5/100). Annual revenue: $0.3M NZD. Financial data as at June 2025.

Mission: Rescue, rehabilitation, and rehoming of stray cats in Greater Auckland.

Registration Number
CC23729
Charity Type
Incorporated Society
Registration Date
2008-04-30
Status
Active
CharityData Rating
B- (71.5/100)
Sector
Animal Welfare
Location
Red Beach, Red Beach
Website
http://www.lonelymiaow.co.nz
Email
chair@lonelymiaow.co.nz
Data as at
June 2025

Beneficiaries: Animals, General public

Financial Summary

Total Revenue
$0.3M NZD
Total Expenses
$0.3M NZD
Total Assets
$1.5M NZD
Net Assets
$1.5M NZD
Reserve Months
53.9 months of operating expenses
Volunteers
2
Financial Year End
2025-06-30

Financial History

YearRevenueExpensesNet Assets
2025$0.3M$0.3M$1.5M
2024$0.3M$0.3M$1.6M
2023$0.2M$0.2M$1.5M
2022$1.0M$0.2M$1.5M
2021$1.0M$0.2M$0.8M
2020$0.2M$0.2M$0.1M
2019$0.2M$0.2M$0.1M
2018$0.2M$0.2M$0.1M
2017$0.3M$0.3M$0.1M
2016$0.3M$0.3M$0.1M

CharityData Rating

Overall Grade
B-
Overall Score
71.5/100
Financial Score
70
Governance Score
75
Transparency Score
65

Board Members and Officers

Current Officers (5)

NameRoleAppointed
Nicole WhiteFoster Home Manager2025-12-06
Agness StowersSecretary2025-10-19
Hannah TeggAdministration Manager2023-12-03
Emily WisemanChair2020-08-19
Kella Sanford-ClarkCat Care Manager2018-09-15

Former Officers (55)

  • Rosemary Ferguson — Treasurer (departed 2026-05-29)
  • Nicky Stow — Foster Home Manager (departed 2025-07-24)
  • Yulena Brown — Secretary (departed 2024-12-19)
  • Narisa Phummarin — Fundraising/sponsorship Manager (departed 2024-10-20)
  • Susan Kok — Adoptions Manager (departed 2026-01-26)
  • Kaitlyn Needham — Volunteers Manager (departed 2024-10-20)
  • Tania Usowicz — Treasurer (departed 2024-03-31)
  • Lucie Fowler — Marketing Manager (departed 2024-03-31)
  • Sarah Morrison — Secretary (departed 2024-07-15)
  • Marie Cahalane — Marketing Manager (departed 2022-12-27)
  • Richard Matthews — Treasurer (departed 2022-11-19)
  • Megan Salt — Chair (departed 2023-11-19)
  • Darren Wiseman — Deputy Chair & It Manager (departed 2023-11-19)
  • Anne McKey — Secretary (departed 2022-06-30)
  • Rebecca Churchill — Public Relations Manager (departed 2022-12-27)
  • Samantha Boston — Foster Home Manager (departed 1920-03-01)
  • Cathryn O'Brien — Foster Home Manager (departed 2024-05-15)
  • Stephanie Goldsmith — Deputy Chairperson (departed 2020-09-25)
  • Bridgit Osborne — Treasurer (departed 2020-08-31)
  • Brodie Kay — Social Media Manager (departed 2020-01-30)

Similar Charities in Animal Welfare

The Lonely Miaow Association Incorporated logo
Animal WelfareIncorporated Society

The Lonely Miaow Association Incorporated

CC23729Red Beach, Red BeachRegistered 30 Apr 2008
Data updated: Today
Financials30 Jun 2025Rating13h ago

Financial data as at June 2025. Sourced from Charities Services register.

B-
72/100
Financial
70
Governance
75
Transparency
65
Revenue

$280.8K

Expenses

$326.8K

Assets

$1.5M

Financial data from Charities Services annual return (FY2025). Ratings calculated using CharityData v3.1.1 methodology.

Endowment Foundation

Special Entity Type

This is an endowment foundation that holds investments and provides grants. High reserves are expected and appropriate - this is not an operating charity.

Rating Note: Endowment foundations are rated using specialized criteria that recognize high reserves as appropriate. Metrics like grant distribution rate and investment returns are prioritized over program spending ratios.

About

Mission

Rescue, rehabilitation, and rehoming of stray cats in Greater Auckland.

Who We Serve

Beneficiaries
AnimalsGeneral public

Key Statistics

Annual Revenue
$280.8K
Total Expenses
$326.8K
Net Assets
$1.5M
Volunteers
2

Financial Trends

Financial Trends (17 Years)

Revenue Breakdown

Expense Breakdown

API Data

Based on annual return data. Detailed program/admin breakdown not available.

Financial Health Dashboard

Cents to the Cause
100c
For every $1 spent, 100c reaches programs
Strong
Sustainability
53.9mo
Could operate 53.9 months with zero revenue
Over-capitalized
Fundraising Cost
-
No fundraising data
No data

Based on latest annual return data. Metrics are calculated from reported financial data and may not reflect the full picture. View methodology

Revenue Diversification

57
Score /100
Concentrated
HHI: 4,312
Donations48.3%
Other43.8%
Investment Income7.8%
Trading / Services0.0%

HHI (Herfindahl–Hirschman Index) measures concentration across 6 income categories. Lower HHI = more diversified. Score above 60 indicates healthy diversification.

Peer Comparison

Ranked against 99 peers · Animal Welfare · $100K – $1M

Rating Score
72
#16/100
Revenue
$281K
#31/100
Reserve Months
53.9
#1/100
Surplus
$-46K
#87/100
Staff Cost %
0%
#1/100

Peers are charities in the same sector and revenue size band. Rankings are based on the latest available data.

Rating

B-
Score: 71.5/100
Financial
70
Governance
75
Transparency
65
Why this grade: Financial 70 × 40% + Governance 75 × 60% = 73 → 72 after red-flag penalties → B-.
View Full Score Breakdown

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Latest Audit

FY2017
Clean
2 years of audit history

Contact Details

Registration

Registration NumberCC23729
Entity TypeIncorporated Society
Registered30 Apr 2008
StatusRegistered

Companies Office

StatusRegistered
Entity TypeIncorporated Society
Incorporated29 Jun 1995
Registered office
13 Red Beach Road, Red Beach, 0932

Sector & Activities

Primary Sector
Animal Welfare
Activities
Other - Acts an Umbrella body

Data sourced from Charities Services register and publicly available annual returns. Our datasets may not be complete. Automated analysis can produce errors. Scores are calculated using disclosed methodology and are analytical tools, not investment ratings or recommendations. If you believe any data on this page is incorrect, please contact us at hello@charitydata.co.nz. For informational purposes only. Not investment advice. Last updated: 1 October 2026.