Synlait launches own-branded consumer foods product

Synlait Milk Limited · 1028 Heslerton Road, RD13 Rakaia, Canterbury, New Zealand · +643 373 3000 · www.synlait.com





NZX: SML
ASX: SM1


5 October 2021

Synlait launches own-branded consumer foods product: Synlait Swappa Bottle
Synlait Milk Limited (Synlait) has officially launched its first consumer foods product under its own
brand – Synlait Swappa Bottle.

Synlait Swappa Bottle is a 1.5 litre reusable, stainless steel bottle of homogenised milk exclusively
sourced from Synlait’s highest performing farms when it comes to stewardship for the land, and care
for people and animals.

The Synlait Swappa Bottle concept is simple – drink, return, repeat:

1. Drink – consumers purchase a Synlait Swappa Bottle and enjoy quality fresh milk.

2. Return – consumers then return the empty Synlait Swappa Bottle and lid to the store.

3. Repeat – helping Synlait to reduce waste and eliminating plastic packaging.

Synlait Director Sustainability & Brand Hamish Reid commented: “In the things that we choose to eat
and drink, we support the future we want to see. New Zealanders have been telling us for years that
they are deeply concerned about plastic waste, but in milk, there haven’t been many options. Synlait
Swappa Bottle is a step in the journey towards eliminating plastic waste. Each time we drink, return,
repeat, we contribute to a better future.”

Synlait Swappa Bottles are initially being launched in two South Island New World stores, with plans to
widen distribution over time. Synlait has signalled its intention to move closer to the consumer for
some time. Its acquisition of Dairyworks in 2019 was the start of this and adding a Synlait-branded
product strengthens and complements its current business portfolio and expertise.

Hamish commented: “There’s an opportunity for reusables to play a much bigger role in New
Zealanders’ food and beverage future, as they are already in Europe and the USA. In launching Synlait
Swappa Bottle – a refillable, stainless-steel bottle that can be reused time and time again – we’re
hoping to trigger change.”

The Synlait Swappa Bottle carries the B-Corp stamp representing Synlait’s 2020 certification and
commitment to using business as a force for good.

Further information can be found in the question-and-answer document released alongside this
announcement, or visit: www.swappabottle.com


For more information contact:
Hannah Lynch
Corporate Affairs Manager
P: +64 21 252 8990
E: hannah.lynch@synlait.com

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Synlait Swappa Bottle – Q&A Document
5 October 2021
Q How does the Synlait Swappa Bottle concept work?

A The concept is simple – drink, return, repeat:

1. Drink – purchase your Synlait Swappa Bottle and enjoy quality fresh milk.

2. Return – return your empty Synlait Swappa Bottle and lid to the store.

3. Repeat – help us to help the planet by reducing waste and eliminating plastic packaging.

Q Where can I buy a Synlait Swappa Bottle?

A The Synlait Swappa Bottle will initially be available in two South Island New World’s. We’re
keen to hear consumer feedback before we widen our distribution networks. Once we are
confident, we have perfected the new processes needed for the Synlait Swappa Bottles to be
returned, washed, and refilled, we will widen distribution. We are taking a softly, softly
approach to launch because this a disruptive product in a new sector to Synlait.

Q How much does the Synlait Swappa Bottle cost?

A To join the Synlait Swappa Bottle movement you pay $9.99 for the bottle and $5.29 for the
1.5 litres of homogenised milk. So, that’s a total of $15.28 for your first shop. Once you’ve
purchased your Synlait Swappa Bottle you’ll just pay for the milk each time at $5.28.

Q Where does the milk come from?

A The Synlait Swappa Bottle contains standard homogenised milk exclusively sourced from
Synlait’s Lead With Pride™ certified farms. Lead With Pride™ was Australasia’s first
internationally accredited ISO/IEC 17065 dairy farm assurance system which sets our certified
milk suppliers apart. It demands excellence, ensures improved farm performance, and
financially rewards farmers who achieve dairy farming best practice. You can read more about
Lead With Pride™ at: https://www.synlait.com/our-milk/#LWP


Q Why launch Swappa Bottle under the Synlait brand?

A It’s no secret that Synlait has been looking to move closer to the consumer. Our acquisition of
Dairyworks in 2019 was the start of this. Diversifying Synlait by adding a consumer brand
strengthens and complements our existing business portfolio and expertise.

Q Why is it a Swappa Bottle?

A Most milk comes in plastic packaging made with non-sustainable oil-based compounds. When
we finish a bottle, we hope it will be recycled. That’s not always the case. New Zealanders
throw out millions of plastic containers annually and a large portion go straight to landfill.
Synlait believes in
Doing Milk Differently For A Healthier World. Our aim is to have a net
positive impact on the planet and our communities. As part of this, we’re rethinking the way
people buy milk because we see an opportunity for reusable products to play a much bigger
role in New Zealanders milk-drinking future. The Synlait Swappa Bottle can be reused time
and time again. For Synlait, this is part of our pathway towards zero-waste circular systems.

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Each time consumers drink, return, repeat, they’re joining a movement that’s committed to
milk made better.

Q What are the Synlait Swappa Bottle’s specifications?

The Synlait Swappa Bottle holds 1.5 litres of milk and is made of food grade stainless steel
that’s resistant to oxidization and corrosion. The sleeve is fully recyclable and vegetable inks
have been used. The lid is not curb-side recyclable. We can’t reuse it due to food hygiene
risks, but if you return it with the bottle to New World the Synlait team will deliver the lids in
bulk to a local metal recycler.

Q Can I track my Synlait Swappa Bottle usage and environmental footprint?

A Yes! Synlait Swappa Bottles have a unique QR code etched on the base of the bottle. We run
your scan in real-time through our quality assurance system. So, you know your milk meets
Synlait’s highest standards for quality. Each scan tells you the fill date and expiry date of that
unique Synlait Swappa Bottle. Overtime we will launch a personalised, opt-in dashboard
where you can track your own contribution to reducing plastic waste by getting your milk in
Synlait Swappa Bottles. Watch this space!

Q Where can I go for more information?

A You can follow us on Facebook (Synlait NZ) and Instagram (Synlait_NZ)
or check out our
website at: www.swappabottle.com

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Synlait Milk Ltd · 1028 Heslerton Road, RD13 Rakaia, Canterbury, New Zealand · +643 373 3000 · www.synlait.com