AoFrio strengthens its Commercial Team to support growth

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Zealand

17 January 2024



AoFrio strengthens its Commercial Team to support its growth strategy.

AoFrio Limited (NZX: AOF) is supporting its core business growth and market
diversification strategy with key additions and changes to its Executive Commercial
Team.

James Rice has been appointed Chief Revenue Officer and will be a member of the
Executive Team. He joins AoFrio from Orion Health, where he held a similar role.

James has more than 25 years’ experience in the software industry, specializing in
sales and business management. His previous roles include Asia Pacific Industry
General Manger at CSC (now DXC), Managing Director at iSoFT and Sales Director
at iSOFT. James brings to AoFrio a wealth of knowledge from running software
businesses for design, development, market entry, sales delivery, customer
adoption, and operational support. Supporting our customers as they increase their
adoption of actionable insights from the AoFrio platform is key to success.

James will lead the development of our sales strategy and its implementation
through our global sales, implementation and support functions.

To support our strategy of growth in new market segments, our current Chief
Customer Officer, David Burden, who has successfully led our global sales,
marketing, implementation, and support teams since 2021, will move to the role of
Chief Business Development Officer - Emerging Markets. AoFrio is well positioned
for entry and growth in these segments and David’s leadership will be key to this
strategy.

AoFrio’s CEO Greg Balla said, “These new roles are critical to AoFrio’s continued
growth; James brings outstanding global sales experience and leadership, and we
can leverage David’s extensive experience in management of business startups in
our emerging markets.”