Settlement of court proceedings
MARKET RELEASE 30 April 2025
Settlement of court proceedings
Bremworth and Godfrey Hirst have settled court proceedings brought by Godfrey Hirst
against Bremworth arising from a past marketing campaign that Bremworth initiated in 2020
when it ceased producing synthetic carpet and moved to manufacturing wool carpets only.
Godfrey Hirst alleged that aspects of that campaign mischaracterised the relative
environmental and health impacts of synthetic and wool carpets and breached the Fair
Trading Act.
While Bremworth denies breaching the Act, it acknowledges that certain of its past
advertising from the 2020 marketing campaign may have misled some consumers, and has
been or will be removed and will not be used again.
ENDS
For and on behalf of Bremworth Limited:
Craig Woolford
Chief Executive Officer
Mark Devlin
Director
IMPACT PR
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